Being awarded a place as a supplier on a Government Commercial Agency (GCA) agreement is a great opportunity to promote your organisation to new and existing public sector customers.
By issuing effective communications on your new supplier status, you can make public sector customers aware of what you offer through our agreements. This can help you to:
- win new contracts
- increase your revenue
- enhance your reputation
- grow your organisation
Here are our top tips to help you position your messaging correctly and get the most out of your communications.
1. Get your message out
It might sound obvious, but being awarded a place on a GCA agreement is worth shouting about. You now have a chance to use your communication channels to share what you’ve achieved. This can help you to win public sector business.
You might want to put out a press release advertising your new status, post on social media, or even add the information to your website.
This is because simply being a supplier on an agreement does not automatically mean you will win contracts. It is therefore important get your message out to the public sector, to capitalise on the chance to:
- demonstrate your expertise
- enhance your visibility
- win new business
When you promote yourself as a GCA supplier, you are also promoting the GCA agreement through which you are supplying. With that in mind, do ask your category manager to review any communications you produce that reference GCA or your place on a GCA agreement before publication. This includes press releases, social media posts and website publications.
2. Use the correct wording
As a GCA supplier, you need to use the correct wording in your communications. This is to make sure you are presenting your position and GCA as an organisation correctly. It also helps potential customers find you easily.
To make sure customers know how to find the right GCA agreement and buy from you:
- include the full title of the agreement you have been awarded to and its RM reference code
- specify the Lot(s) you have been awarded to – if you make clear which Lots you are on, it is easier for buyers to find you
If you mention GCA in your communications, we ask that you make sure you are using our approved wording explaining who GCA is and how we operate. You can find this wording on our website.
Finally, avoid saying you have been ‘selected’, ‘endorsed’ or ‘chosen’ as a supplier. You also should not refer to scores in the tender process. This is because this implies you have been chosen above other potential suppliers due to competitive factors. Once awarded, all GCA suppliers are considered equal.
3. Use our GCA supplier logo
We have produced a logo specifically for use by our suppliers to advertise your GCA supplier status in your communications.
This logo can be used on a variety of physical and digital materials, including:
- business cards
- webpages
- email signatures
- event stands
- presentation slides
- letterheads
- promotional material such as brochures, leaflets, and emails
Using the GCA supplier logo helps you promote your approved status to public sector buyers, boosting credibility and trust.
4. Produce a case study
If you want to further highlight your success as a GCA supplier, you could also work with us to produce a case study. These showcase how GCA is working with suppliers to achieve value for the nation through the public sector.
As all case studies are published on our website, this also helps you to promote your business to a wider audience.
Case studies:
- add a human angle to the topic of procurement
- highlight your success stories
- demonstrate the services you offer
- explain how your business makes a real-world difference to people, organisations and communities
- illustrate your experience in your market
- can help secure new and repeat business for your organisation
Any case studies you produce should be shared with GCA through your category manager in the draft stage. We will then work with you to finalise the story for publication. Once a case study is published on our website, you are also welcome to use them in your own marketing activity.
You can find examples of previous case studies on our website.
5. Use the available support from GCA
At GCA, we encourage you to make the most of the opportunity to put yourself in front of potential customers. Indeed, we provide support to help you do so.
We have created a dedicated marketing toolkit for you to use when crafting your communications. It provides useful resources to help you correctly communicate what being a GCA supplier means and the products and services you can offer. It also contains a full list of ‘dos and don’ts’ when communicating as a GCA supplier.
Our marketing toolkit also provides clear guidance around the correct use of our branding and logos, as well as a number of versions of the logo in different sizes and resolutions for you to use.
This toolkit should be provided to you as part of your agreement award documentation by your category manager. You can also find the GCA supplier toolkit on our website.
Your category manager can also provide useful support on marketing yourself as a GCA supplier. We ask that all marketing communications are reviewed by them, not only so we can check that they are accurate and compliant, but also to ensure they are the best they can be.
Find out more
Interested in becoming a GCA supplier? Read more of our guidance:
- learn how to become a GCA supplier in 5 steps
- find out how we assess suppliers who bid on our agreements
- explore more information and resources created specifically for suppliers in our section on how to supply